Best Established Charity Event


Alzheimer’s Society – Memory Walk

Memory Walk is the Alzheimer’s Society’s flagship event and was first launched in 2002. It is a traditional sponsored walk suitable for the whole family, providing an opportunity to remember and celebrate loved ones who have passed away or are living with dementia.

The goals from the start were to build Memory Walk into a well-known, well attended awareness and fundraising event. In 2003 over 5,000 participants signed up and raised £55,000 – fast forward to 2018 where over 102,000 participants signed up and went on to raise £8m. 

This success is clearly demonstrated – as the 4th largest Mass Participation Event – climbing more than 11 spots in the last 5 years as well as increasing income over that time by 466% making it the fastest growing mass event in the sector.

The continued rise of Memory Walk demonstrates the success of a long term strategic approach, keeping the cause front and centre, activity relevant for the audience and delivering an experience that retains and attracts new participants to build income year on year for the Alzheimer’s Society.

Bloodwise – Calendar Girl’s The Musical – Collections

The fundraising phenomenon that is Calendar Girls is celebrating its 20th birthday this year. Angela Baker and her friends raised money for Bloodwise (then Leukaemia & Lymphoma Research) in memory of her husband John, who died of non-Hodgkin lymphoma. And the ground-breaking calendar became an international sensation.

Over the last twenty years, the group has raised just under £5m to support vital blood cancer research and they continue their long association with the charity. But last August, the brand new musical comedy based on Angela’s story, Calendar Girls The Musical, written by Gary Barlow and Tim Firth, started its UK-wide tour.

From August to December 2018, to help raise funds and awareness at performances, hundreds of Bloodwise supporters came together to hold collections at over 124 shows across 10 cities in the UK. Over £51,000 was raised and thousands of theatre-goers were engaged in understanding the effects of cancer and its diagnosis, whilst showing the importance of fundraising in beating blood cancer and supporting other families through difficult times.

The collections were such a success that they are to continue for the rest of the UK tour, lasting until December 2019, strengthening the Calendar Girls legacy even further.

British Heart Foundation – London to Brighton Bike Ride

The London to Brighton Bike Ride is Europe’s longest running charity cycle and is the flagship event for the British Heart Foundation. Now in its 44th year, the event is the most successful to date, delivering a world class event experience to 17,600 participants whilst supporting the BHF’s life saving research. On Sunday 16 June, participants will cycle the 54 miles between Clapham Common and Brighton sea front, through London, Surrey and Sussex and past the 15 refreshments points supported by the local community. It really is the most iconic charity bike ride in the South East and one not to miss!

Chain of Hope – Chain of Hope Gala Ball


Children with Cancer UK – The Children with Cancer UK Ball

Children with Cancer UK is the UK’s leading children’s charity, dedicated to raising and investing funds for vital specialist research to fight the injustice of cancer in children. In 2018 we celebrated the 30th anniversary of the charity’s inauguration along with 30 years since our first landmark event, the Children with Cancer UK Ball. This special evening was originally established in memory of Paul O’Gorman, the son of Children with Cancer UK’s founders, and has grown to become a major fundraising event in the charity’s calendar. The Children with Cancer UK Ball features a champagne reception, gourmet meal, auction, a host of celebrity guests and incredible entertainment from magicians and comedians to electric live music performances. 2018 saw us set a new record with nearly £800k raised and a headline music performance secured from US disco legends, Sister Sledge, whose greatest hit ‘We are Family’ perfectly personifies Children with Cancer UK’s mission to save the life of every child with cancer and keep their family together.

National Autistic Society – All Aboard for Autism

All Aboard for Autism is the National Autistic Society’s autism friendly family fun day, with games, activities, a Thomas & Friends™ themed sponsored walk all hosted at Drayton Manor Theme Park, the home of Thomas Land™.

Established in 2014 and celebrating 5 years of continued success, All Aboard for Autism is an event favourite across the organisation and our autistic supporters and their families. Raising £135,000 in gross fundraising income and engaging over 2000 individuals it may not be the biggest event out there but it’s certainly mighty in terms of impact and enjoyment.

National Society for the Prevention of Cruelty to Children (NSPCC) – The Childline Ball

The Childline Birthday Ball began in 1987 Since 2008 the event was hosted at The Savoy for 330 guests The 2008 Strictly Come Dancing Childline Ball raised £227,215 (net) In 2015 due to the high-demand of companies wanting to attend the ball we moved to Old Billingsgate allowing for 500+ guests to attend and creating a bigger production Following previous themed balls including Strictly Come Dancing, Great British Bake Off and Britain’s Got Talent in 2018 we worked with a committee of influential figures from the media industry to partner with ITV and SYCO Entertainment to bring The X Factor to life at Old Billingsgate Using The X Factor branding across all event design we were able to create a fully immersive experience for our guests We worked with the shows sponsor Just Eat to shape the guest journey by providing canapé stalls and donating the ‘judges’ desk’ as a photobooth and Lidl gifted all the champagne and wine Our headline act was X Factor winner James Arthur with other performances from Rak-Su and Grace Davies The evening was hosted by Stacey Solomon and many other well-known celebrities attended The 2018 X Factor Childline Ball raised a record-breaking £1,072,000 (net)

Stroke Association – Life After Stroke Awards

The Life After Stroke Awards celebrate the outstanding achievements of people who have shown remarkable courage and determination in rebuilding their lives following a stroke. We celebrated nine inspirational winners at a glittering award ceremony at the Landmark London in November 2018.